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Kradle Store Pvt Ltd was founded by 3 of professionals who have come together to address one of the basic need of every human being -SLEEP. Sleep is a simple tool which if used effectively can do loads to our well-being, like boosting immunity, reducing risks of lifestyle diseases such as Diabetes, hypertension, heart diseases etc. Good sleep can boost metabolism, reduce weight, improve memory, hormonal balancing and many other health benefits. All of us spend almost one third of our life sleeping, yet we pay least attention to make ourselves aware about how to ensure “Good Sleep”
We realised that majority of the people were not clear about the aspects like what kind and configuration of Mattress or pillows they should use, when it’s the time to change their mattress/pillows, which material is more suitable, what level of firmness, what thickness is most suitable and so on……

Due to lack of awareness and clarity people either end up either paying extra and buying a product which may not be best suitable for them. This results in sub-optimal support and comfort during their sleep. This affects their sleep quality and ultimately their health. We decided to bridge this need gap and provide good products at reasonable price to ensure that everyone can have Good Sleep and Great Health. We feel that providing good products for good sleep, will be our contribution to the society. It was this thought which made us quit our High profile jobs in most reputed organisations.

Thus “KOZYNAP” range of products was launched, which is a result of decades of experience, research, inputs from experts who deals in Lifestyle disease management, inputs from Orthopaedics. So rest assured “KOZYNAP” products are designed and manufactured for ensuring “Good Sleep. Great Health”



Sandeep has done BE and M.Sc IT (UK). He worked in World Bank at UK for 10 years and then entered into the business of manufacturing of Sleep Products. He has more than 10 years of experience in this field. He has developed lot of innovative products for leading Brands in this industry. His in-depth experience and knowledge of sourcing of best quality raw materials, ingredients and best practices/systems ensure that all Kozynap products meet stringent quality check benchmark before leaving the factory gates.



Rajesh is and Engineer and MBA. He has done Executive MBA from IIM Kolkata and also leadership programs from IS Hyderabad. He has 25 years of experience in Middle/Top Management roles in Tata Motors, SREI and Times Group. He has extensive experience in creating Channel network, Product Management, Market research and product development. He plays a key role in developing Strategic road map for the company and creating robust systems and processes for the rapid and exponential growth of the company.



Chinmoy is an alumni of IIT (Kharagpur) and IIM ( Lucknow). He has a rich professional experience in organisations like Goldman Sachs, Infosys, Brand Capital ( Times Group) and OYO Japan. He has in-depth knowledge and experience in Tech and Finance management. His experience of scaling up companies to rapid growth stage is key factor for Kozynap’s expansion
Aishwarya Biswas, the founder of fast-growing wellness and beauty brand AULI is creating new waves by becoming the only woman entrepreneur from Kolkata to appear on the first ever season of Shark Tank India and also successfully winning funding for her company.  
A well-known face in the beauty and wellness industry, Aishwarya was the winner of the Lakme Sananda Tilottama in 2001. A true beauty with brains, she then went on to complete her graduation from NYU, with no less than a double major. She capped off her academic achievements with a post-grad MBA from one of the most premier, globally-ranked business schools S.P. Jain Global while simultaneously earning a diploma from the London School of Economics.
Aishwarya is also a trained image consultant from the iconic Fashion Institute of Technology, New York and has left a significant global footprint, having lived in 5 countries and having worked at senior management levels for over a decade for top corporates such as Reliance and Godrej, before starting AULI. She brings her formidable corporate and world experience to her unique line of wellness products and as a popular lifestyle and social media influencer, keeps AULI relevant, accessible, informative and interactive while providing customised, effective and affordable solutions .
Aishwarya has travelled to the SelectUSA Summit in Washington DC and has been a part of an all-women entrepreneur delegation to the United States in 2018 with the Indo American Chamber of Commerce. She has been the speaker at many Start-up and Entrepreneurship Summits by large bodies like CII, ICC, BCCI & Entrepreneur India and has been widely written about in India Today, The Telegraph and Entrepreneur magazine and in various other publications and online spaces. She has also recently been inducted as a member of the Rotary Club of Kolkata for her philanthropy.
Being not just an entrepreneur, but a woman entrepreneur is a mantle that Aishwarya undertakes with not just pride, but great responsibility. Hence AULI continues to be a business not just founded and led by a woman, but also one whose total employee strength consists of 80% female employees. Since inception, AULI has also focussed quite dedicatedly on women empowerment by creating economic and work opportunities for women to be financially independent. Alongside, Aishwarya has and continues to personally mentor several women through her various social networks and tie-ups.
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